A critical evaluation of the effectiveness of online marketing in improving organisational performance: A case study of Thomas cook group London/UK
Başlık çevirisi mevcut değil.
- Tez No: 401103
- Danışmanlar: DR. JAY SINGH
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: international companies, online marketing, organisational performance, Thomas Cook Group
- Yıl: 2012
- Dil: İngilizce
- Üniversite: Unıversıty Of Wales
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
The present study aims to investigate the importance of online marketing in modern days. This thesis focuses on online marketing's effectiveness for international companies. The primary objective of this thesis is to analyse online marketing in terms of its concept, dynamics and new trends. In order to provide valuable analysis the impact and effect of online marketing on international company“Thomas Cook Group”was also examined. Information regarding the online marketing tenchniques implemented in the company was collected and analysed by using primary and secondary sources. In that case, sample investigation population has been chosen and the results studied and provided in this thesis. Major findins in the research were that the company has been using online marketing tools and methods for years and it is very beneficial for the company. Online marketing has been extensively used and this method has captured a lot of customers. In the end of the study, recommendations regarding the implementation of the other online marketing tools are also provided due to increase the reliability and validity of the thesis.
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