Medya politikalarında dönüşüm: Avrupa Topluluğu ve Türkiye
Başlık çevirisi mevcut değil.
- Tez No: 37350
- Danışmanlar: PROF.DR. AYSEL AZİZ
- Tez Türü: Yüksek Lisans
- Konular: Radyo-Televizyon, Radio and Television
- Anahtar Kelimeler: Avrupa Topluluğu, Medya, Radyo yayınları, Reklamcılık, Televizyon yayıncılığı, Türkiye, European Community, Media, Radio broadcasts, Advertising, Television broadcasting, Turkey
- Yıl: 1994
- Dil: Türkçe
- Üniversite: Ankara Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
Summary The public service boadcasters of Western Europe have lost their monopolies during the 80's. A wave of deregulation, privatisation, commercialisation and liberalisation originating from the global neo-liberalist political economy, have struck European governments one by one. Starting with the telecoms industry, the whole communications sector has been reconceptualized as commercial services and thus either privatised or lib alised. This has led to a transformation of the broadcasting from a cultural matter to an industry. This transformation is necessary for the free-market economy which necMiberalists strongly argue for. Television industry, with the advertising industry which finances the former,. e turned out to be a vital pan of the economics. Television and advertising provide both an expansion of the market and a large turnover as industries themselves. Advertising and television also represents the establishment in a normal way, making deregulated commercial television the beloved child of the new order. The television industry having grown out to be a multi-national“big business”, has acquired the power to effect both the national and supra-national bodies during their policy-making. The European Community is a fine example of how the industry, national politics Community policies interact during the policy-making process. The results of EC policy making in the field of media, have been unsatisfactory and the outcome of these policies. The Television Without Frontiers Directive have proved to be ineffective. On the other hand, media in Turkey have shared the same transformation process with Europe, as a continuum of the shared political economy. A booming advertising industry has given birth to a crowded television arena, despite the lack of deregulatory act. Turkish media industry, tough small, is both *** technologically and financially is to be a part of the European media. 90
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