Tüketici satın alma davranışları bağlamında giyim mağazalarının iç mekan tasarımı
Interior design of clothing store considering consumer purchasing behaviour
- Tez No: 161572
- Danışmanlar: DOÇ. HAKAN ERTEK
- Tez Türü: Yüksek Lisans
- Konular: İç Mimari ve Dekorasyon, Interior Design and Decoration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2005
- Dil: Türkçe
- Üniversite: Hacettepe Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İç Mimarlık ve Çevre Tasarımı Ana Sanat Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
ABSTRACT PIRILKAN, H. Lale. Interior Design Of Clothing Store Considering Consumer Purchasing Behaviour, Master's Thesis, Ankara, 2005. Retailing is an important issue, because of consumers that want high quality products, and can compare good and bad ones. In developing world, fashion that becomes an important marketing tool, has redounded the importance of clothing stores, and has accelerated specialization in retailing. The term of“clothing store”can be evaluated as both men's or women's clothing store, adult's or children's clothing store and as sportswear, evening wear, underwear, casual wear store. Cloting stores are studied as sales units that serve needs of casual wear for adults, considering consumer behaviour. And these places' adequacy for the needs of consumers, importance of store design at buying process, effects of design elements on consumer behaviour are researched. After this, in a clothing store, settlement of departments and connection between them, technical and esthetic features of design elements, and factors that affect these features are studied. In the first section, for comparing to recent examples, historical development of store design are studied. Therefore, Turkish and Western Civilizations are considered separately. In the second section, the term of consumer behaviour is researched and interior design of clothing stores are studied considering consumer's senses of vision, auditory, smell, taste and touch. Interior designer's basic work is to develop a design that serves the needs of user. By this thought, the third section explains physical features and expectations of users, and interior dimension of clothing stores are studied. In the fourth section, interior planning in clothing stores is researched. Circulation plans that provide to consumer behaving easily in the store, settlement of product departments that helps consumers perceiving product well and encourages consumers to purchase, and settlement of products in department are deliberated.VI In conclusion, interior design criterions of the clothing stores that have positive effects on consumers and product selling, provide high level selling are determined. Key Words Interior design, store design, consumer behaviour.
Özet (Çeviri)
ABSTRACT PIRILKAN, H. Lale. Interior Design Of Clothing Store Considering Consumer Purchasing Behaviour, Master's Thesis, Ankara, 2005. Retailing is an important issue, because of consumers that want high quality products, and can compare good and bad ones. In developing world, fashion that becomes an important marketing tool, has redounded the importance of clothing stores, and has accelerated specialization in retailing. The term of“clothing store”can be evaluated as both men's or women's clothing store, adult's or children's clothing store and as sportswear, evening wear, underwear, casual wear store. Cloting stores are studied as sales units that serve needs of casual wear for adults, considering consumer behaviour. And these places' adequacy for the needs of consumers, importance of store design at buying process, effects of design elements on consumer behaviour are researched. After this, in a clothing store, settlement of departments and connection between them, technical and esthetic features of design elements, and factors that affect these features are studied. In the first section, for comparing to recent examples, historical development of store design are studied. Therefore, Turkish and Western Civilizations are considered separately. In the second section, the term of consumer behaviour is researched and interior design of clothing stores are studied considering consumer's senses of vision, auditory, smell, taste and touch. Interior designer's basic work is to develop a design that serves the needs of user. By this thought, the third section explains physical features and expectations of users, and interior dimension of clothing stores are studied. In the fourth section, interior planning in clothing stores is researched. Circulation plans that provide to consumer behaving easily in the store, settlement of product departments that helps consumers perceiving product well and encourages consumers to purchase, and settlement of products in department are deliberated.VI In conclusion, interior design criterions of the clothing stores that have positive effects on consumers and product selling, provide high level selling are determined. Key Words Interior design, store design, consumer behaviour.
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