Co-creation and social media: determining the potential role of social media on co-creation with a mixed model approach
Başlık çevirisi mevcut değil.
- Tez No: 714680
- Danışmanlar: DR. GEOFFREY DARNTON
- Tez Türü: Yüksek Lisans
- Konular: İletişim Bilimleri, Communication Sciences
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2015
- Dil: İngilizce
- Üniversite: Unıversıty Of Warwıck
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
The concept of co-creation has been debated by many academics and still is a hot debating topic. It refers to the collective creation process in which both the customers and the institutions take a part of which requires vast amount of dialogue. Social media is another highly debated concept that having an increasing importance in the everyday life of people, which connects people online, by allowing them to state their opinions and share with their networks or communities. This study aims to bring together the concepts of co-creation and social media by asking the following question; how social media can be used for the sake of co-creation? In order to answer this question the behaviours of Turkish people towards co-creation and the usage of social media was investigated using a mixed model approach. Some examples of co-creation that were either started from social media or continuing on a social media platform were also given in order to strengthen the understanding of co-creation. The study has find some patterns and significant results regarding both social media and cocreation and the conclusion includes the future potential work, recommendations for institutions, and the limitations that were faced in the course of research.
Benzer Tezler
- Perakende piyasalarında dayanıksız tüketim ürünleri ile ilgili gelişmeler -bireysel markalı ürünlerde satın alma davranışı
Developments regarding fast moving consumer goods at retail markets-buying behavior at the private label products
K. SELÇUK TUZCUOĞLU
- Sigortada dağıtım ve tutundurma metodları
Başlık çevirisi yok
BANU GÖNENÇ
Yüksek Lisans
Türkçe
1994
SigortacılıkMarmara ÜniversitesiSigortacılık Ana Bilim Dalı
DOÇ. DR. OSMAN GÜRBÜZ
- Çalışan kadınların süper kadın ideali ve çoklu rollerle başa çıkma deneyimleri: Fenomenolojik bir araştırma
The experiences of working women coping with the super woman ideal and multiple roles: A phenomenological study
ŞERİFE UĞUZ ARSU
Doktora
Türkçe
2020
İşletmeAksaray Üniversitesiİşletme Ana Bilim Dalı
DR. ÖĞR. ÜYESİ MEHMET HALİT YILDIRIM
- Interactivity and mediating factors generating co-creation of value on social media
İnteraktivitenin ve aracılık eden faktörlerin sosyal medyada kollektif değer yaratması
MİNA TURAN
- Sosyal medya kullanımı ve etkileşimi yoluyla ortak değerin yaratımı ve yıkımı
Co-creation and co- destruction through social media use and interaction
MELİS ECEM KARACADAĞ
