In what ways does cosmetic branding affect the purchasing power of women living in London?
Başlık çevirisi mevcut değil.
- Tez No: 402893
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, İşletme, Ekonomi, Advertising, Business Administration, Economics
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2015
- Dil: İngilizce
- Üniversite: Cardıff Metropolıtan Unıversıty
- Enstitü: Prıfysgol Metropolıtan Caerdydd
- Ana Bilim Dalı: Yurtdışı Enstitü
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
This research has been conducted in order to find out how cosmetic brands influence the purchasing power of women focusing on women living in London. The researcher has chosen London to collect the data as the study is undertaken in this city. It is not avoidable to see that the makeup industry is growing from day to day. The age of female consumers using cosmetic products are shrinking very fast. This is due to the TV programmes and influences of celebrities. That is why cosmetic industries making more money than before as it was not accepted in the society to wear make up in younger ages. Now the lifestyles have been changing so demands for cosmetics are increasing significantly. Questionnaires have been distributed, online surveys have been conducted and interviews have been undertaken in order to collect the primary data. For the quantitative data, questionnaires are useful tool and for qualitative data, interviews; as they give you more details on someone´s behavior or opinion. And, secondary data was collected through online media, journal articles and books. Lastly, the collected data has been analyzed and it has been found out that the purchasing power of women differ from age to age as well as from profession to profession. It has been identified that a significant figure of younger ladies is interested in products that boost the external beauty such as eyes and lips whereas, mature ladies have shown interest more on products such as facial creams and facial oils to boost the younger look and health of the skin. When it comes to the affordability, fulltime workers are those who can afford mostly all brands compared to students with less income or no income at all.
Benzer Tezler
- Led tv için ortadan ayak tasarımı ve analizi
Central stand design and analysis for led tv
BAHTİYAR YILMAZ
Yüksek Lisans
Türkçe
2016
Makine Mühendisliğiİstanbul Teknik ÜniversitesiMakine Mühendisliği Ana Bilim Dalı
YRD. DOÇ. DR. İBRAHİM MEHMET PALABIYIK
- MRP II, insan sistemi
MRP II, a human system
M.CENGİZ YILDIRIM
Yüksek Lisans
Türkçe
1995
Endüstri ve Endüstri Mühendisliğiİstanbul Teknik ÜniversitesiPROF.DR. GÖNÜL YENERSOY
- Vitiligoya ilişkin toplumsal hastalık algısının vitiligolu bireylerin yaşam kaliteleri üzerinde iletişim temelli etkisi
People with vitiligo on their quality of life communication-based impact of societal disease perception of vitiligo
ŞEHRİBAN KAYACAN
Doktora
Türkçe
2024
İletişim BilimleriEge ÜniversitesiHalkla İlişkiler ve Tanıtım Ana Bilim Dalı
PROF. DR. NAHİT ERDEM KÖKER
- Queering contemporary British theatre: Coming out in Zodwa Nyoni's Nine Lives and Rob Madge's My Son's a Queer (But What Can You Do?)
Çağdaş İngiliz tiyatrosunda bir kuir okuma: Zodwa Nyoni'nin Nine Lives ve Rob Madge'in My Son's a Queer (But What Can You Do?) oyunlarında açılma
YUNUS EMRE ÖZMEN
Yüksek Lisans
İngilizce
2022
İngiliz Dili ve EdebiyatıAtatürk Üniversitesiİngiliz Dili ve Edebiyatı Ana Bilim Dalı
DR. ÖĞR. ÜYESİ TUĞBA AYGAN